Candidates and employers arrive with completely different questions.
For crew agencies, recruiters and training providers
Build two clear journeys: one for crew, one for employers.
Reach candidates with useful career and training guidance while showing captains and yacht managers a rigorous, credible recruitment process.
Two audiencesSeparated
For crew
Relevant roles and training
For employers
Process, screening and trust
Built forCrew agenciesYacht recruitersTraining providersPlacement specialists
The commercial problemStrong capability.
Strong capability.
Too little visible evidence.
High-volume job content can overwhelm the higher-trust employer proposition.
Generic career advice attracts traffic without placement relevance.
Captains and managers need evidence of process, screening and sector understanding.
What success looks likeNot more noise.
Not more noise.
More fit.
01More relevant candidates
02More employer conversations
03Clearer recruitment authority
What our agency builds around
Marketing shaped by what your buyer is actually trying to solve.
We combine real Google search demand with your expertise, commercial priorities and the Balearic context—then turn it into focused SEO, campaigns and content.
Searches that matter
High-intent questions
- “yacht crew jobs Mallorca”
- “hire yacht crew Balearics”
- “STCW training Mallorca”
Content that earns attention
Useful assets
- Candidate guides
- Employer service pages
- Role and training content
- Recruitment process insight
Our agency process for crew & recruitment
Specialist strategy. Work delivered for you.
We lead every stage while your team provides the knowledge and final approvals only where they matter.
Separate audiences
Give crew and employers distinct navigation and goals.
Qualify intent
Create content around relevant roles, training and hiring needs.
Show process
Explain screening, placement and communication clearly.
Measure both
Track candidate and employer outcomes independently.
Crew & RecruitmentFuture
opportunity
opportunity
Example principle
More candidates is not the same as better recruitment.
Our strategy distinguishes candidate acquisition from employer trust so volume does not obscure commercial value.
Common questions
Clear before clever.
Are candidate and employer leads stored separately?
Yes. Audience and source context are preserved so the two funnels can be measured independently.
Can training providers use the same system?
Yes. Course, qualification and career-path content can form a distinct route within the crew ecosystem.
Your marketing, handled
Strengthen both recruitment funnels
Choose whether candidate quality, employer demand or both should lead the plan.
01
We set the direction
Positioning, SEO priorities, Google Business Profile and campaigns shaped around your most valuable opportunities.
Discuss the strategy →02
We do the work
SEO, campaigns, landing pages, articles, project stories and social content delivered by our agency, with clear reporting back to you.
Talk to the agency →